How Google Reviews Can Help Your Business
Many business owners always ask the question, “How can Google reviews help my business attract more customers”?
What most people don’t understand is that Google places should be the first tool a business should set up to help them get their online presence. You can spend thousands of dollars for a fancy website, you can spend thousands of dollars for SEO, and you can spend thousands of dollars for online ads. These tools are great to help your business’ web presence, but before any of that, make it a priority to set up you Google Places Business page. This will make it easy for locals to find your business. The best part is, it’s completely free.
Let’s pretend that we are looking for a dentist in New York City. The phone book is outdated and out of the question. The first thing we are going to do is get on our computer or phone and search “Dentist New York City”. The results will then show a few “Featured ads on top of the page. (These businesses pay a lot of money to be there.) Below that you will see a list of seven businesses that are shown on google maps. This is called the Google 7-pack. The nice thing about the 7-pack is that it shows your business website, your contact information, your location, and Google reviews. It is very valuable to be in the Google 7-pack. As you look at the listings you will notice that below the name of each business you will see how many reviews they have and what their review score is. Now you have to make a decision, which dentist are you going to choose? Would you be more inclined to click on or call the one with 5 gold stars and some great reviews, or the one with no reviews, or worse yet, one or two reviews that are horrible? Which do you think your next potential customer would click on? The answer to this question is pretty obvious.
This example shows how valuable and important it is to have positive reviews. It is ever important to start putting a system in place today to obtain Google Places reviews for your business from your customers. Now the next big question is how do I get customers to write positive reviews?
The Power of Facebook “Likes”
With a little over 1 billion users, Facebook is by far the dominant social media platform on the web. This much traffic makes Facebook a great place to market your business. No wonder there is so much hype about getting Facebook likes on your business page. Before you put together your page, it is important to know how likes can benefit your business. Here are three main ideas that will help you understand how Facebook likes can help:
1. Think of “likes” as a potential lead. Behind every like, there is a person who is interested in what your business does. The more likes you get, the more potential leads you have.
2. Every time someone likes your business page, it will display this activity on their news feed. This allows all of their friends to see that they like you. Think of it as word of mouth advertising, they are recommending your business to their friends.
3. Pictures and post that you place on your wall can also be liked. This will also be displayed on their news feed. This allows all of their friends to see that they liked your picture, or wall post. It’s important to have good content that will attract new people to your page.
Now that you know how Facebook likes can benefit your business, find out your basic objective you want to accomplish on Facebook. What do you want Facebook to do for your business? Get more customers in the door, build brand awareness, or create a venue for customer support? Once you have determined your objective, it’s time to find a game plan that will best fit your needs.